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Is that a giant talking Sugar Crisp box | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
Jennifer Horn

The Sugar Crisp Bear isn’t as young as he looks. He’s been selling cereal for almost 65 years. His biggest fans, though, are almost a third his age. They grew up with him on cereal boxes and in animated commercials, but many of them are now entering their independent young adult years and may not feel as connected to the easy-going mascot as they did during their childhood.

http://strategyonline.ca/2014/11/06/is-that-a-giant-talking-sugar-crisp-box/
 

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